Education - The Fashion Institute of Design and Merchandising

A.A in Beauty Marketing and Product Development - June 2022

B.S in Beauty Business Management - June 2024

FIDM Projects & Accomplishments

  • Capstone Presentation

    A very special experience I retained from FIDM was my Capstone Project, where I was able to work directly with a brand in the beauty industry. For 6 months, my group and I created new strategies for the home and body fragrance brand, Bastide. We focused on their target audience, market strategy, and distribution strategy. At the end of this course, we went to New York City and in person, were able to present our final solutions to the brands team.

  • Creating Planograms

    At FIDM, We learned how to create Planograms for retail stores. For this project, I focused on La Roche-Posay. I needed to figure out how many products I could bring into the specific retailer and how I would curate the display, including marketing aspects as well.

  • Analyzing Specific Target Markets

    At FIDM, we were taught how to look into specific target markets, often being encouraged to go out of our comfort zone. For this project, I created a new product for Hims skincare line. Before diving into a product, I had perform some research on what young men are really looking for and struggling with.

  • Creating Campaigns and Collaborations

    FIDM encouraged me to create and brainstorm campaigns that were trendy and relevant of the time and for the brand and their audience.

  • Relaunching/Rebranding

    For my brand imaging class, the final project was to bring back a dead brand, a brand that had been discontinued for more than 10 years. I chose to relaunch ‘Wings To Beauty’ founded by Jacqueline Cochran. For the project I relaunched their products with new packaging, created social media posts, and a launh campaign

  • Income and Balance Sheets

    I was taught to put together income statements, balance sheets, as well as cost of goods sheets.

  • UX Design

    UX Design

    UX Design was one of my favorite classes I took at FIDM. I was able to learn how to use Adobe XD and create an app from scratch. For this project, I redesigned Poshmark. Making the app more functional, easy to use, and overall brighter and bolder.

  • Club Tours + Guest Speakers

    During my time at FIDM, I was a member of the Future Leaders in Beauty Club and was given the opportunity to go on brand tours and listen to guest speakers! This was such a great experience and gave me so much inspiration during my time in school!

At The Fashion Institute of Design and Merchandising, we are taught with an industry-focused curriculum. With classes such as Beauty Retailing, Marketing Strategies, Beauty Product Development, Global Business, Supply Chain Management, UX Design, and Consumer Behavior, FIDM has taught me so much about all of the branches within the beauty industry.

Before attending FIDM, I was given the opportunity to create a Fashion Club, my senior year of high school. Foxborough Fashion Club started in 2019 and is still going to this day. Founding this club rewarded me with the FIDM Fashion Club Scholarship for all 4 years of college.

Also receiving a Junior Academic Merit Scholarship, High School Academic Merit Scholarship, Artistic/Industry Merit Scholarship, and The Jackie Thomas Merit Scholarship.

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